000			00947 a2200265 4500
001			136461127
003			MePoLT
005			20220621140554.0
008			981214s1999 enk 000 ||eng|d
020			_a0130102296
035			_a()0130102296
040			_dUK-BiTAL _dMePoLT _erda
100	1		_aFill, Chris.
245	0	0	_aMarketing communications : _bcontexts, contents and strategies / _cChris Fill.
250			_a2nd ed.
260			_aLondon : _bPrentice Hall, _c1999.
300			_axxiii,656p.,[8]p. of plates : _bill.(some col.) ; _c25 cm.
500			_aPrevious ed. published as "Marketing communications: frameworks, theories and applications", 1995.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aMarketing channels.
650		0	_aSales promotion.
920			_acommunication in marketing _amarketing channels _asales promotion _atransfer
923			_aYour library
999			_c519 _d519