TY  - GEN
AU  - Fill,Chris
TI  - Marketing communications: contexts, contents and strategies 
SN  - 0130102296
PY  - 1999///
CY  - London
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Previous ed. published as "Marketing communications: frameworks, theories and applications", 1995; Includes bibliographical references and indexes
ER  -