Marketing : an introduction for students in Ireland / Donal Rogan.

By: Rogan, DonalPublication details: Dublin : Gill & Macmillan, 2011Edition: 4th edDescription: ix, 445 p. : ill., charts, tables ; 25 cmISBN: 9780717149810; 0717149811 Subject(s): Marketing | Marketing -- IrelandDDC classification: 658.8009415
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Previous ed., 2007.

Includes bibliographical references and index.

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