Marketing communications : (Record no. 519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947 a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 136461127 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MePoLT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220621140554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981214s1999 enk 000 ||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130102296 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()0130102296 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | UK-BiTAL |
| -- | MePoLT |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | contexts, contents and strategies / |
| Statement of responsibility, etc. | Chris Fill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,656p.,[8]p. of plates : |
| Other physical details | ill.(some col.) ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. published as "Marketing communications: frameworks, theories and applications", 1995. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 920 ## - | |
| -- | communication in marketing |
| -- | marketing channels |
| -- | sales promotion |
| -- | transfer |
| 923 ## - | |
| -- | Your library |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dorset College - Main Library | Dorset College - Main Library | 28/06/2022 | 1 | 658.802FIL | 658.802FILA | 04/11/2022 | 20/10/2022 | 28/06/2022 |