Integrated advertising, promotion, and marketing communications. (Record no. 228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932 a2200217 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 113969415 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MePoLT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220621115233.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130175781 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MePoLT |
| Transcribing agency | MePoLT |
| Description conventions | rda |
| 090 #4 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 .C58 |
| 092 #4 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.1 CLO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 638 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Integrated advertising, promotion, and marketing communications by Kenneth E. Clow (2002) |
| 590 0# - LOCAL NOTE (RLIN) | |
| Local note | DC000537<br/><br/>1. Tutor Ryan Conradie borrowed on 20/01/2015. Due 20/02/2015. On 11/3/15 extended to 2/4/15. Extended to 02/05/2015. returned on 11/05/2015<br/>2. Camilla Amaral borrowed on 03/10/2018 and due on 10/10/2018. Deposit paid. Returned on 08/10/2018. Deposit collected. |
| 920 ## - | |
| -- | marketing communication |
| -- | advertising |
| -- | advertising plan |
| -- | promotion |
| -- | move |
| 923 ## - | |
| -- | Your library |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dorset College - Main Library | Dorset College - Main Library | 28/06/2022 | 659.1CLO | 659.1CLO | 28/06/2022 | 28/06/2022 |